“That’s actually why we wanted to specifically partner with Panda, because they’ve been in the community for a long time as an organization. If people are either not engaging with us or are maybe engaging with us without giving us enough time to be able to work through some of those questions or requests, that becomes a challenge.” “For example, if we run into issues where people are trying to do things that aren’t using the brand in a way that’s appropriate, that can be a challenge for us. “We love the grassroots community, we want to see it thrive, we want to see it be strong, but there’s also- we as Nintendo have our own internal challenges,” Trinen says. Trinen says that it is a result of internal challenges that can sometime override the grassroots community. But the community has also criticized Nintendo for attempting to shut down some grassroots events and competitive ventures. events and tournaments over the years, most notably the E3 2018 Super Smash Bros. Nintendo has hosted various Super Smash Bros. That is what a sponsor is… truly a partner of us.” That specifically means that Nintendo is not paying us to put advertisements like a sponsor would. Trinen and Bunney point out that this is a true partnership, and Bunney wanted to clarify exactly what that means: “Some people see this little legalese clause that Nintendo’s not a sponsor at the bottom of some of our trailers and social media things and whatnot,” Bunney says. That opens up a lot of opportunities,” Trinen explains.Īside from having access to Nintendo’s partners for potential sponsorship opportunities, Nintendo is also helping with logistics, production, and even helping individual tournaments that make up the building blocks of the Panda Circuit series. “In terms of what we’re bringing to the table obviously number one is the license, and licensing this circuit with Panda means Panda becomes the only officially licesned Super Smash Bros. That's a key element considering some of the controversies the community has faced over the years.Īs for Nintendo, becoming an official partner means that these grassroots events can be taken to a new level of polish, with clear goals and prizes for winners.
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kind of epitomizes what has really been at the heart of Nintendo and the smiles that it tries to bring through the entertainment it creates."Īlong with elevating the grassroots tournaments, Panda can also upgrade the health and safety of these events and let these tournaments highlight the players who’ve dedicated themselves to Smash Bros. But also we’ve been doing it, we create infrastructure, we create stability,” Bunney explains. We know what it needs, we know we have that vision. “We’ve been in this community for eight and a half years… We understand it very intrinsically. grassroots community that has built itself over the years, and give it the official backing of Nintendo’s brand. Nintendo chose Panda for its ability to engage and organize the Smash Bros. Online qualifiers have also taken place for additional competitors, with the final invitations handed out to players chosen by a panel composed of trusted members of the Super Smash Bros. The basic structure of the Panda Circuit is broken up into qualifiers at various grassroots tournaments, and existing events like CEO and Dreamhack will field competitors for the Panda Cup Finale. “For, Panda Cup was really an important kind of step for us and finding a way to partner with the community, finding a way that we can partner with a company like Panda who’s been in the community, knows the history of the community, and is really familiar with all of the grassroots efforts that have gone into it,” Trinen says. Alan Bunney about what the Panda Circuit means for Super Smash Bros. IGN spoke with Nintendo’s Bill Trinen and Panda Global’s Dr. The Panda Circuit could finally bring Nintendo together with the powerful grassroots community that has grown alongside the popularity of Super Smash Bros.
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